awesome. NYT article with a great slideshow, as well as many more pics from Gothamist.
http://theunderbellyproject.com/
Art by JMR, Photo by Garrett.
Art by Swoon, Photo by Garrett.
NYC Subway + MoMA
what a great ideaaaaaaa… Museums/Galleries should do this everywhere and more often. The MoMA is advertising solely at the Brooklyn subway stop of Atlantic Pacific until March 15th. This is not just an ordinary ad… this is a complete take over and i LOVE it. check out the cool website and take some photos if you happen to be there.
http://atlanticpacific.moma.org/
From the website:In a gift to the city’s subway riders, MoMA takes over Brooklyn’s Atlantic Avenue/Pacific Street subway station, filling the station with reproductions of over 50 works of art in the MoMA collection. 24 hours a day, 7 days a week, walk through the station to see images of works by Pablo Picasso, Vincent van Gogh, Charles Eames, Cindy Sherman, Andy Warhol, and many other great artists, filmmakers, and designers.
photo by baxterjeff